Scope of Work: Fractional Business Development (Alternative Channels) & Advisor to Founder – Channel Strategy, Sales Expansion, and Strategic Partnerships Expanding alternative sales channels (foodservice, convenience, education, and corporate wellness programs). Advising the founder on strategic channel priorities, pricing structures, and retail partnerships. Supporting outreach to distributors, alternative retail buyers, and emerging channels outside traditional grocery. Assisting in the development of sales messaging to highlight the allergy-friendly advantage in new markets. • Acting as a sounding board for the founder on growth strategy, fundraising, and scaling distribution. Company Overview: Blake’s Seed Based creates allergy-friendly snacks that are safe for school, nutritious, and delicious — free from the top 8 allergens. With products ranging from snack bars to rice crispy treats and seed-based confections, Blake’s is on a mission to make healthy snacking accessible to everyone, regardless of dietary restrictions. The brand has gained national recognition for its inclusive, seed-based recipes that resonate with both families and health-conscious consumers. Core Capabilities: • Allergy-Friendly Product Line: Snacks free from peanuts, tree nuts, dairy, soy, gluten, and other major allergens. • Better-for-You Positioning: Clean-label, plant-based ingredients with mass-market appeal. • Omnichannel Distribution: Growing footprint across natural, grocery, e-commerce, and alternative channels. • Brand Storytelling: Strong founder-led mission highlighting inclusivity and safe snacking for all. Positioning: Blake’s Seed Based sits at the intersection of inclusive snacking and better-for-you innovation, addressing a massive unmet need in the $100B+ snack market. By combining a mission-driven brand story with scalable distribution, Blake’s has become a category disruptor in allergy-friendly snacking. My scope helped unlock new sales opportunities beyond core grocery, positioning the brand for sustainable long-term growth.

Scope of Work: Strategic Brand Positioning Project & Fractional Business Development (Alternative Channels) – Market Strategy, Channel Expansion, and Brand Messaging Leading a brand positioning project to clarify and strengthen Free2b’s messaging in a crowded “better-for-you” snack category. Refining the value proposition to emphasize both indulgence and safety, balancing emotional storytelling with functional differentiation. Driving alternative channel expansion opportunities, including foodservice, convenience, education, and corporate wellness. Building connections with distributors and alternative retail buyers, opening growth pathways beyond core natural/grocery. Advising the leadership team on go-to-market strategy, pricing, and retail sell-in storytelling. Company Overview: Free2b Foods is a pioneer in creating top 9 allergen-free snacks and treats, offering safe, indulgent options for families navigating food allergies and dietary restrictions. Known for its Sun Cups® and other chocolate-based treats, Free2b combines indulgence with inclusivity, ensuring that no one has to miss out on favorite snacks due to allergies. With a commitment to safety, taste, and clean ingredients, the brand has earned strong trust among allergy-conscious consumers. Core Capabilities: • Top 9 Allergen-Free Portfolio: Free from peanuts, tree nuts, dairy, soy, gluten, and other major allergens. • Trusted Brand: Widely recognized in the allergy-conscious community for safety and indulgence. • Retail & Omnichannel Presence: Strong natural and grocery footprint with opportunities to expand into new outlets. • Innovation Pipeline: Continuous development of allergen-free indulgent snacks to capture share in both niche and mainstream markets. Positioning: Free2b Foods is uniquely positioned at the crossroads of allergen-free safety and indulgent snacking, addressing both health-driven and lifestyle-driven purchase decisions in the $100B+ snack market. With a sharpened brand positioning strategy and expanded reach into alternative channels, the brand is positioned to capture broader household penetration and accelerate revenue growth. My scope ensured that Free2b’s brand message resonates with both consumers and trade partners, while driving tangible business development in new markets.

Scope of Work: Strategic Advisor & Fractional Business Development – White Label Expansion, U.S. Market Entry, and Industrial Applications Supporting U.S. market expansion strategy centered around tahini as the hero product. Building white label partnerships with retailers, foodservice operators, and co-manufacturers. Exploring industrial applications of tahini and seed-based formulations as ingredients across broader food categories. Advising on brand positioning to highlight the nutritional benefits, versatility, and allergen-friendly advantages of tahini. Guiding the leadership team on sales strategy, partner development, and U.S. distribution models, leveraging the Oklahoma City facility as a key growth enabler. Company Overview: Seeds ’n Snacks is an emerging food brand specializing in tahini-based and seed-driven snacks that are clean-label, nutrient-dense, and allergen-friendly. Leveraging tahini as its signature product, the company delivers both consumer-ready products and functional ingredients for industrial use. With a state-of-the-art manufacturing facility in Oklahoma City, Seeds ’n Snacks is positioned to scale rapidly in the U.S. market, offering domestic production capacity that ensures consistency, quality, and supply-chain efficiency. Core Capabilities: • Tahini Expertise: Core product offering built on high-quality, sesame-based tahini with applications across snacking, spreads, and ingredient formulations. • Seed-Based Innovation: Broader snack and ingredient portfolio rooted in plant-based nutrition and allergen-friendly formulations. • White Label Solutions: Manufacturing partnerships with retailers and food brands seeking private-label or co-branded tahini-based products. • Industrial Applications: Tahini and seed-derived ingredients for large-scale food manufacturing, foodservice, and B2B channels. • Scalable U.S. Manufacturing: Oklahoma City facility enables efficient production for both retail-ready and industrial-grade applications. Positioning: Seeds ’n Snacks is uniquely positioned to redefine tahini for the U.S. market — transforming it from a niche Mediterranean ingredient into a mainstream, versatile, and functional food solution. By combining innovative tahini-based products with scalable U.S. manufacturing, the brand is ready to capture opportunities across consumer, white label, and industrial channels. My role has been to ensure Seeds ’n Snacks builds the right partnerships, messaging, and channel strategy to fully realize its potential in North America.

Scope of Work: Strategic advisory in sales strategy, KPI development, brand positioning & market research with minority equity ownership. Overview: Served as a strategic advisor to Oat Haus, providing guidance on sales strategy, operational alignment, and development of financial and performance KPIs to support scaling objectives. Conducted market research to refine brand positioning and identify growth opportunities within retail and alternative channels. In addition to advisory work, I hold a minority equity stake in the brand, aligning long-term growth strategy with ownership commitment. Company Overview: Oat Haus is a pioneering food brand known for creating the world’s first oat-based spread, crafted to provide a delicious, allergen-friendly alternative to nut butters. With a mission to make fun, inclusive foods accessible, Oat Haus has built strong consumer loyalty and retail distribution across natural, specialty, and mass channels. Positioning: Positioned as an innovative, better-for-you brand disrupting the traditional spread category. With a differentiated product platform, strong consumer appeal, and performance-driven advisory support, Oat Haus is building the foundation for sustainable growth and long-term category leadership.

Scope of Work: Fractional Business Development Representative – Go-to-Market Strategy & Portfolio Transition Led the go-to-market plan for Debby’s Date Nut Butter, which was acquired from Utica Foods. Oversaw the transition of Debby’s Date Nut Butter into the Sideaway portfolio, aligning positioning with the broader grain and nut product strategy. Developed messaging and channel strategy to integrate a consumer-facing nut butter into a primarily grain-focused product line. Supported outreach to buyers, distributors, and co-manufacturers to expand the brand’s reach within the U.S. market. Advised on how to leverage Anchor’s scale and Sideaway’s portfolio positioning to capture growth opportunities across retail and B2B channels. Company Overview: Sideaway, a division of Anchor Ingredients, focuses on developing, sourcing, and marketing innovative grain- and nut-based food products. As part of Anchor’s vertically integrated platform, Sideaway leverages deep expertise in ingredient sourcing, processing, and product innovation to serve both consumer brands and industrial customers. With an emphasis on quality, sustainability, and functionality, Sideaway bridges the gap between agricultural supply and finished product innovation. Core Capabilities: • Grain Product Portfolio: A wide range of grain-derived ingredients and consumer-facing applications. • Nut & Seed Innovation: Integration of acquired and developed products into a broader plant-based, functional portfolio. • Supply Chain Strength: Backed by Anchor Ingredients’ sourcing network and processing infrastructure. • B2B & Consumer Applications: Capabilities to serve both branded consumer products and industrial ingredient markets. Positioning: Sideaway represents Anchor Ingredients’ commitment to expanding beyond grain ingredients into value-added, plant-based food products. The integration of Debby’s Date Nut Butter into the Sideaway portfolio demonstrates the company’s ability to scale acquired brands and position them for growth. My scope ensured a smooth go-to-market transition, aligning the brand’s consumer appeal with Sideaway’s broader innovation platform in the grain and nut sector.

Scope of Work: Project-Based Procurement, Product Development & Co-Packer Turnkey Solutions Managed ingredient and packaging sourcing to ensure cost-efficient, scalable supply chain solutions. Led co-packer identification and negotiation, developing a turnkey production model to support scale-up. Supported product development and commercialization, helping align formulations with market trends and retailer requirements. Built processes to transition Sunnie from a concept-driven startup to a scalable, co-manufactured snack brand. Advised on go-to-market readiness, ensuring operational capabilities matched growth ambitions.Company Overview: Sunnie Snacks is an emerging better-for-you snacking brand focused on creating fresh, kid-friendly meal and snack kits. Designed to be fun, nutritious, and convenient, Sunnie combines clean-label ingredients with engaging packaging to appeal to both parents and children. With products built around balance, portability, and school-safe formulations, Sunnie is positioned to meet growing consumer demand for healthy, on-the-go snack and meal options. Core Capabilities: • Innovative Snack Kits: Balanced offerings with protein, fruit, and clean ingredients tailored for kids. • Allergen-Friendly Options: Recipes designed to be school-safe and accessible to families with dietary restrictions. • Convenience-Driven Formats: Fresh, ready-to-eat kits that meet parent demand for portable nutrition. • Brand Storytelling: Family-friendly positioning that combines fun with health. Positioning: Sunnie Snacks sits at the intersection of convenience, nutrition, and fun, offering a differentiated option in the competitive kids’ snacking category. With a scalable co-packer model and efficient sourcing strategies in place, the brand is positioned for national retail and foodservice expansion. My scope helped Sunnie move from early-stage innovation to operational execution, enabling it to bring a fresh snacking concept to market successfully.Technology & SaaS

Scope of Work: Fractional market research & strategic advisory focused on market sizing, distribution expansion, and consumer insights. Overview: Conducted market sizing of the bagged equine feed category and developed a strategy for retail distribution expansion. Led a Numerator consumer panel project to uncover purchase behavior and refine messaging. Findings directly informed packaging design updates, beginning with the Canadian market and later transitioning to U.S. packaging. Company Overview: Unbeetable Feeds produces premium beet pulp–based equine nutrition designed to support digestive health, performance, and overall horse wellness. Operating in Canada and the U.S., the brand is expanding into specialty retail and agricultural distribution channels with a growing consumer base. Positioning: Positioned as a premium, differentiated equine feed solution leveraging the benefits of beet pulp. Consumer research and updated packaging reinforced brand trust, improved shelf presence, and provided a scalable framework for North American expansion.

Scope of Work: Fractional Business Development & Founder Feedback Expanding Bedrock’s reach within the CPG ecosystem through targeted sales outreach. Building go-to-market strategies to position Bedrock as a must-have solution for emerging and mid-size CPG brands. Establishing and nurturing relationships with CPG executives to drive adoption. Supporting channel expansion efforts across brands looking for data-driven retail growth tools. Company Overview: Bedrock Analytics is a leading AI-powered sales intelligence platform built for the consumer packaged goods (CPG) industry. The platform transforms raw retail sales and syndicated data (NielsenIQ, IRI, SPINS, etc.) into actionable insights that help CPG brands win with retailers and distributors. By automating reporting and simplifying complex datasets, Bedrock enables sales, marketing, and insights teams to quickly communicate performance, identify growth opportunities, and strengthen retail partnerships. Core Capabilities: • Data Integration: Consolidates multiple retail and syndicated data sources into a single, intuitive platform. • Sales Storytelling: Converts complex data into compelling charts and retailer-ready sell-in stories. • Category Insights: Identifies white space, competitive benchmarks, and trends across product categories. • AI-Powered Automation: Reduces manual reporting, freeing sales teams to focus on execution and growth. Positioning: With data complexity at an all-time high, Bedrock empowers CPG brands of all sizes to compete more effectively at retail by bringing enterprise-grade analytics and sales storytelling within reach. My scope of work ensures that Bedrock’s commercial strategy is aligned with market needs, driving adoption and scaling revenue opportunities.

Scope of Work: Fractional Chief Revenue Officer & Advisor to CEO Defined and executed the go-to-market strategy, targeting senior living, healthcare, hospitality, grocery, and foodservice operators. Led Enterprise Sales execution & negotiations Designing the revenue model (subscription-based SaaS + hardware licensing) to maximize ARR and customer retention. Leading sales enablement and pipeline development through partnerships, channel strategies, and targeted outreach. Led key hires & onboarded during organizational structure build out Built out sales support processes and onboarded client success manager during implementation. Company Overview: TempLink Innovations provides an automated, IoT-based temperature monitoring solution designed for industries that require strict environmental compliance — including foodservice, healthcare, hospitality, and distribution. Leveraging LoRaWAN-enabled sensors with 10-year battery life, TempLink offers continuous monitoring, automated compliance reporting, and real-time alerts, reducing labor costs and mitigating risks associated with spoilage or regulatory non-compliance. Core Capabilities: • IoT Sensors & Gateways: Long-range, low-power technology for continuous temperature monitoring. • Automated Compliance: Digital logs and reporting aligned with FSMA, FDA, and healthcare requirements. • Risk Mitigation: Real-time alerts to prevent costly product loss and regulatory penalties. • Scalable Dashboards: Centralized visibility across multiple locations, equipment, and facilities. Positioning: TempLink delivers peace of mind where “Every Degree Matters.” By combining cutting-edge IoT technology with an easy-to-use platform, TempLink reduces operational burden, improves compliance, and unlocks new efficiencies for organizations with critical temperature monitoring needs. My scope ensures TempLink’s market expansion and revenue growth are aligned with both customer value drivers and scalable business processes.

Scope of Work: Fractional Executive & Minority Partner – Go-to-Market Strategy & Sales Execution Mission: Bridge the knowledge gap on optimal pet nutrition between veterinarians and their clients. Overview: Vetnutrilab™ stands at the intersection of biotechnology, veterinary practice, and pet nutrition, with a focus on applying nutrigenomics and nutrigenetics to companion animal health. The company addresses a major market challenge: veterinarians influence less than 10% of pet food purchases, as most owners buy from retail or online sources. With over 10,000 diet choices in a $55B market, both veterinarians and pet parents face confusion and limited time to evaluate optimal nutrition options. Differentiation: VNL provides turnkey tools and technology that enable veterinary practices to integrate advanced nutrition into routine care. Core to this is the Pet Health Profile™, a quarterly-updated chart maintained by clients and used by veterinarians during annual wellness visits. This approach elevates wellness appointments by grounding nutrition discussions in personalized, up-to-date health data. Positioning: By empowering veterinarians with data-driven, personalized nutrition insights, Vetnutrilab™ helps practices deliver higher-value wellness care while reclaiming influence in pet owners’ nutritional decisions. The strategy moves beyond generic brand recommendations, positioning VNL as a science-led partner in intelligent pet nutrition.

Scope of Work: Strategic business consulting, financial planning & operational advisory with minority ownership stake. Overview: Partnered with the principals of ParGo, a next-generation entertainment destination featuring 18 holes of interactive arcade-style indoor mini-golf, a full bar, seating, and event space for corporate events, birthdays, and family gatherings. Scope included business plan development, financial modeling and forecasting, securing financing, contract and lease negotiation, contractor sourcing, and operational planning. In addition to advisory support, I hold a minority partner role in the business, aligning strategy with vested ownership interest. Company Overview: Located in a prime commercial area of West Fargo, ND, ParGo blends interactive mini-golf with a modern entertainment experience. The concept is designed to serve both families and corporate groups, creating a versatile venue for fun, events, and social connection. Positioning: Positioned as a unique entertainment destination combining interactive play and hospitality under one roof, ParGo stands out as a first-of-its-kind venue in the Fargo/West Fargo market. Its diversified revenue streams from gaming, food & beverage, and events create a strong foundation for growth and community appeal.

Scope of Work: Start-up strategy, brand positioning, sales enablement & business development. Overview: Guided the launch and early-stage structuring of Reach Right USA by providing strategic input on business start-up structure, go-to-market approach, and brand positioning. Supported the commercialization of a patented ergonomic product, bringing it from concept to market launch. Developed sales enablement tools and frameworks to support customer acquisition and growth, while advising on business development strategies to establish a strong foundation for scalability. Company Overview: Reach Right USA is a U.S.-designed and manufactured ergonomic product company, bringing an innovative patented concept from development through to market launch. The company emphasizes product quality, functionality, and consumer-focused design to deliver meaningful solutions to its customers. Positioning: Positioned as a dynamic start-up with a differentiated ergonomic product and a clear market entry strategy. Early-stage consulting support created alignment between brand identity, sales execution, and business development, enabling Reach Right USA to scale from patent to market with credibility and growth potential.